Alphafriends is a tool to teach letter names and sounds, phonemic awareness, and syllabic blending with friendly alphabet characters.
Each week the kindergarten students are introduce to a new Alphafriend who will teach them about a new letter of the alphabet. Each Alphafriend has his/her own song and video to help the students learn the sound of the letter.
Alphafriends is an already existing brand that is broadly used in the classrooms all over the United-States. In 2016, the label wished to make a complete re-branding of the product.
I was lucky to be the person in charge of all the visual development and production around the characters and their videos. For each one of them, I created a series of dynamic poses and the secondary characters as well as some backgrounds related to their song.
Above are the cards which are used in the classrooms. And below some dynamic poses and secondary characters research.
